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Gazette de Bon Ton

The French magazine Gazette du Bon Ton,was a unique Parisian fashion journal started by Lucien Vogel in 1912. Vogel, in an effort to emphasize the connections between fashion and art, provided exquisite fashion plates created by modern artists such as Paul Iribe, George Lepape, Georges Barbier, Charles Martin, Pierre Brissaud and others. Marketed towards the Paris elite, prints of exclusive and trend-setting fashions appeared in limited editions, but without an explanatory text. Many designs were idealistic leisure scenes of the well-to-do, illustrating the latest creations of Paris fashion houses such as Worth, Lanvin, Doucet, Poiret, Callot Soeurs, Paquin and Beers. Each fashion pochoir (stencil) print was hand-painted in vivid colors on handmade paper, thus, Gazette du Bon Ton is one of the most desired period fashion magazines for collectors.

des-roses-dans-lan-nuit

Des Roses dans la Nuit
Robe du Soir de Worth

HOUSE OF WORTH:
The House of Worth was founded by Charles Frederick Worth in 1858
and continued into the 20th century under the control of his two sons,
Gaston-Lucien and Jean-Philippe. While Gaston was the business
administrator, Jean-Phillippe was the designer who modernized the
Parisian couture house and created his own name with his dramatic use
of fabrics and lavish trimmings. The House of Worth flourished
throughout the early 20th century and was continued by four generations
of the family before the great fashion dynasty was taken over by the
house of Paquin in the early 1950s.

This pochoir was made by George Barbier in 1921 to be published in the
Gazette de Bon Ton nr 7 - 1921

Gazette de Bon Ton

des-roses-dans-lan-nuit

la-belle-dame-sans-merci

sortileges

la-roseraie

la-paravent-rouge

le-diner-au-chateau

apres-la-danse

robe-et-coiffure-du-soir