Gazette de Bon Ton

The French magazine Gazette du Bon Ton,was a unique Parisian fashion journal started by Lucien Vogel in 1912. Vogel, in an effort to emphasize the connections between fashion and art, provided exquisite fashion plates created by modern artists such as Paul Iribe, George Lepape, Georges Barbier, Charles Martin, Pierre Brissaud and others. Marketed towards the Paris elite, prints of exclusive and trend-setting fashions appeared in limited editions, but without an explanatory text. Many designs were idealistic leisure scenes of the well-to-do, illustrating the latest creations of Paris fashion houses such as Worth, Lanvin, Doucet, Poiret, Callot Soeurs, Paquin and Beers. Each fashion pochoir (stencil) print was hand-painted in vivid colors on handmade paper, thus, Gazette du Bon Ton is one of the most desired period fashion magazines for collectors.